The Future Of The Digital Industry

The future of the Digital Industry

There's a revolution happening right now, and were at the heart of it. Over the past 5 years the

Digital Industry has been shaken to it’s core. We’re talking massive changes that every business

has had to contend with and it’s all centered around UX/UI design.

Almost every company as we speak is expanding their in house resources and UX/UI is firmly

the fastest growing tech sector. Even compared to just a couple of years ago, things look very

different. Whole teams have started popping up everywhere, dedicated to putting customers first

even in large organisations who have been insular for so long.

Every start up now is customer focused and if the big boys don’t keep up they're gone, no

excuses. Just take a look at Blockbuster, HMV, Clinton’s, Borders and Kodak to name just a few.

There has never been a more exciting time to get involved in digital transformation and there

are no signs of things slowing down. We are just on the edge of disruptive technologies such as

IOT which is the Internet of things, Blockchain technology and 5G. With all of these major shifts

happening right now companies are forced to embrace digital transformation otherwise they will

be forced out of the marketplace.

User Centered Design is imperative and disruption is becoming an increasingly common

occurrence. Failing fast is a mentality many entrepreneurs are embracing and one of the most

important elements of success in today’s quick moving environment. As the pace of change

continues to accelerate its vital that companies move forward quickly and are prepared to fail.

Gartner, an American research and advisory firm suggest that over 8.4 billion things are

connected to the internet today, up 30% from last year. With all this data we could reach


This connected network of devices is commonly called the IOT which stands for the internet of

things. Over the coming years this is going to be helped along by 5G technology, the 5th

generation of mobile internet. This brings with it much faster speeds and the ability to have

many more connected devices. To put this in context, you will be able to download - not just

stream - a full HD movie in less than 10 seconds. The same task would take closer to 10

minutes on 4G. This will certainly see a revolution in the way we design for mobile. Things that

we don’t do now because of speed and size limitations will be removed and create unbelievable

opportunities for new experiences.

UX and UI are crucial to making sense of all this information. As we move forward it’s more

important than ever to design for real people. Systems are getting ever increasingly more

complex, each device is now connected to a host of others and really making this usable is

crucial. If something isn’t instantly accessible then we will reject it. Every year our tolerance for

poor experiences is becoming less.

During our lifetime we probably thought we wouldn’t see a disruptive technology as big as the

internet. It has changed our lives and connected the planet in a very short space of time. Is it

possible that something could be as big in the very near future? I believe it could be and you

may not even have heard of it yet, it’s called the blockchain.

The first revolution the blockchain is powering is digital currency. This has been led at the

forefront by Bitcoin. You may of seen it in the news, it’s been on an amazing run over the last 8

years with a single coin increasing in value over a million times. Imagine if we all knew that back

in 2009.

The most interesting thing about bitcoin though is the technology behind it. In essence the

blockchain, which powers bitcoin, is a public digital file which records information. In this case

the blockchain records financial transactions. Everyone can get access to the information. With

powerful cryptography making sure that the blockchain is correct and un hackable there is no

chance of an error. This may sound small at first but it could transform the world.

A real world example is the banking industry. The big story is that you can transfer value through

software alone, said stern on CNBC’s closing bell. With over half the world’s population not

having access to banking, including up to 80% of Africa, the blockchain could revolutionise the

world. All you need is access to a computer now to transfer and store money. No bank is

needed in the process from storage to sending a transaction. As computers become cheaper

this will have dramatic knock on effects.

This is just the first example of this, things are going to change fast. The blockchain could also

be used by governments as a foolproof election system, a store of people's identities online and

a record of land ownership to name just a few use cases. Goldman Sachs even put out a

blockbuster 88 page note to clients declaring that the technology “can change well everything.”

All this technology around blockchain needs to be designed and built around users. With

unlimited use cases only the ones that add value to people's lives and solve problems will

thrive. Everything essentially comes down to solving problems for users which is the purpose of

the user centered design process.

Over the next few years things are only going to move faster. With UX/UI the hottest jobs on the

market it's never been a better time to learn the skills that will help you get started in the industry

or grow your business.

Next up we are going to take a closer look at your career path in UX/UI. It's a subject that

always seems a little mysterious. Internally companies always keep you in the dark about your

true potential and the competitive market out there. When is the right time for a promotion?

Should you go freelance? If you’re ready to find out i’ll see you in the next section.