Lead Product Designer · London, UK
Lead Product Designer with 15+ years across consumer fintech, media and enterprise — Barclays, Cisco, BBC and Condé Nast. I take ambiguous, complex problems and turn them into simple, scalable products, owning everything from discovery research and product vision through to interaction, motion and final UI. I lead through evidence — discovery research, usability and A/B testing — and design accessible experiences that work for everyone. My work has shipped to 130M+ annual visitors, cut delivery time by up to 50% through design systems, and saved days and thousands of dollars per enterprise sales demo — alongside leading teams of up to 10, shipping production code with Claude and Cursor, and teaching 40,000+ designers on YouTube.
Highlights
Commercial impact at scale: design systems that cut delivery time 30–50%; award-winning barclays.co.uk redesign (130M+ visits); demo tooling saving Cisco days and thousands of dollars per sales demo.
AI-native designer: designed and shipped an AI-powered product (generative documentation flows), writing production code with Claude and Cursor; pioneered AI-assisted prototyping across Cisco's Sales Org.
Award-winning craft: DMA Best Overall Digital Magazine (Wired) and Best Fashion Magazine (Vogue) for the UK's first native iPad magazine apps.
Visible design leader: built a £100k+ design education business (40k+ subscribers, 1,000+ students); founded two cross-company Design Councils (Barclays, BBC); trusted to present to VP/SVP/C-level.
Experience
UI/UX Designer, dCloud Platform
Joined as contract Lead UX Designer (2018–2020); permanent since 2020. IC lead: sole designer for the platform, leading through cross-functional ownership and influence rather than line management.
Platform ownership: Sole designer across Cisco's dCloud demo platform portfolio (dCloud, Topology Builder, Expo, AEM) serving 100,000+ users globally — partnering daily with the Product Owner on platform vision and presenting design direction to VP, SVP and C-level leadership for development.
Design system: Created the Sales Org UI Kit, a modular design system of reusable components and patterns adopted across multiple internal products — cutting design-to-development time by 30% and unifying the organisation's interaction language.
Product vision: Defined the product vision, principles and end-to-end design for Topology Builder — transforming complex network data into intuitive interfaces used by 10,000+ sales engineers to build virtual demo environments, replacing physical kit and saving days of setup and thousands of dollars in hardware per demo.
Customer-facing product: Designed Expo, Cisco's customer-facing demo and event portal — a self-service platform that has powered 1,000+ events worldwide; presented the product to customers at Cisco Live and ran in-person customer interviews to feed insight back into the roadmap.
Revenue connection: Currently designing dCloud's Salesforce integration to connect demo activity directly to deal revenue, and integrating CPOC (Customer Proof of Concept) — the route for Cisco's highest-value deals — into the dCloud catalogue.
AI product: Designed and shipped Document Hub, an AI-powered product that generates production-ready demo documentation — designing the generative AI user flows end-to-end and writing the production code myself with Claude and Cursor.
AI prototyping: Built a single advanced prototype of the entire platform vision in Figma Make and Claude (replacing dozens of fragmented prototypes) and presented it to the Sales Organisation as the showcase for AI-driven design.
Team & culture: Mentored 3 design interns, founded a design internship programme with Carmel College, and contributed to design hiring — interviewing and recommending designers at both Cisco and Barclays.
Director & UX Educator
Built a £100k+ design education business — 40,000+ YouTube subscribers (2M+ views), 1,000+ students through a 5-star-rated product design course, and a podcast interviewing founders and design recruiters.
Lead UX Designer
Co-founded the Barclays Design Council and led creation of the Barclays Design Language — a modular system adopted across the entire digital ecosystem, halving design and development time for consumer financial products used by millions.
Led the award-winning responsive redesign of barclays.co.uk (300 pages, 130M+ annual visits) — winner of Best Financial Website — defining vision, principles and IA from discovery to launch; validated through usability and A/B testing and built to WCAG accessibility standards.
Ran discovery research with 50+ Barclaycard customers — qualitative interviews and in-person usability testing — translating behavioural insight into validated redesigns of credit card journeys.
Managed a cross-functional team of 10 to deliver bespoke financial tools on time across a complex, multi-workstream programme.
Senior Designer
Won three multi-million-pound client contracts; delivered end-to-end e-commerce platforms for Max Mara, Marina Rinaldi and Canali, balancing commercial outcomes with exceptional visual craft.
Senior UX Designer
Led UX and interaction design for BBC.co.uk (5 billion annual visits) — discovery workshops, usability testing and experimentation that cut bounce rate by 20%, designing to the BBC's accessibility standards, directly supporting audience engagement and commercial goals.
Founded the BBC Design Council, uniting 10+ designers around shared standards and reducing design duplication by 30%.
Senior Designer
Led a team of 5 to design and launch Vogue's first native iPad app — rich motion, gesture navigation, embedded video and interactive editorial. Winner, Best Fashion Magazine, DMA Digital Magazine Awards 2011.
Designer
Co-designed Wired's iPad app, the UK's first digital magazine — motion design, interactive infographics and gesture-driven interaction throughout, collaborating with Adobe and Apple. Winner, Best Overall Digital Magazine & Best Technology Magazine, DMA 2011.
Design Intern
Designed three Glamour iPhone apps alongside placements across Vogue, GQ and The Official Ferrari Magazine.
Skills
Education, Awards & Certifications
BA (Hons) Graphic Design, 1st Class — University of Salford (2007–2010) · Art Foundation, Distinction — Carmel College · Best in Show, Salford Graduate Showcase 2010
DMA Digital Magazine Awards 2011: Winner, Best Overall Digital Magazine & Best Technology Magazine (Wired); Winner, Best Fashion Magazine (Vogue); Finalist, Designer of the Year
Hall of Fame, Carmel College (2021) — outstanding contributions to the design industry · PRINCE2 Practitioner