Cisco
Topology Builder
The demo platform that became the primary interface for all dCloud sessions — 70,000+ unique users a year, 180,000+ sessions per quarter, replacing physical lab hardware with on-demand virtual environments.
Lead Product Designer
18 years · Cisco, Barclays, BBC, Condé Nast
I design for outcomes, not deliverables — starting from the business problem, working end-to-end, and shipping beyond the handoff.
Selected work
The demo platform that became the primary interface for all dCloud sessions — 70,000+ unique users a year, 180,000+ sessions per quarter, replacing physical lab hardware with on-demand virtual environments.
The self-service event platform that replaced manual link distribution across Cisco's global events programme — launched at Cisco GSX and rolled out to 300,000+ Cisco partners worldwide.
Redesigning one of the UK's most visited financial websites — 130M+ annual visits, a Design Language adopted across three banking sites, and navigation success up from 52% to 72%.
Two DMA award-winning iPad magazines — the UK's first, designed from scratch when the medium had no conventions, in collaboration with Apple and Adobe.
An internal documentation tool I designed and shipped in production code — replacing a GitHub-and-markdown pipeline with something technical writers can actually use.
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